Last week, MTV launched a new reality series featuring 3 musicians from Vancouver, striving hard to make it in the business. Tito Deville is your classic example of a young man utilizing every drop of musical creativity to make a buck while in search of the spotlight. Some 10 years ago, his group D-Cru together with Craig Smart, had a #1 hit in Canada called 'We Will Be Waiting' which led to extensive touring and recognition. Recently, I discovered that Tito had begun singing on house tracks as well when an Ibiza Dance Compilation with my new song 'Shout It Out' (ironically featuring the same Craig Smart) also contained a record 'Promised Land' which featured Tito at which point I reached back out to him and learned that we were still working with common folks and about this reality show, as well as the advancement of his 'Tito Deville Band'. MTV's Youth Electric is your classic reality show in the sense of a 'Real World', that is, cameras following around the cast throughout the course of the day, arguments, etc. Its fairly raw and uncut, with nudity, strong language, sexual overtones, etc. I have not edited the content of the interview, so please consider yourself warned.

MM: How did you first get involved in music?

TD: I was an intern at a record label handing our flyers, promo CD's, & auditioning new upcoming talent. I would also spend hours in old music stores checking out classic Vinyl; Prince, MJ, NWA, Beastie Boyz, even Rick James One day I just starting singing & rapping & everyone around me took notice and was like..."That was off the hook...what else ya got?" So from that day on I kept at it and never looked back.

MM: You recently began making house music as well, including having a track on the same Ibiza Compilation as my next single as well. What led you to house music?

TD: Most people would be surprised to my music collection. I went to school and studied music history & have been collaborating with many Dance/House Producers in Europe for years now. I always had a love for it and being from Canada were mostly exposed to mainstream stuff so I try to remind people they need to expand their horizons more and expose themselves to whats really hot outside of the North American Machine.

MM: Now, on to this new reality show, Youth Electric, who's idea was it to submit the demo for this open contest? Whom put this together? What do you hope to gain from this experience?

TD: Hahaha...actually it was a fellow cast member who hit me up about the idea. We immediately connected and brainstormed on how to make it work. I suggested bringing in other key musicians, as well as film producer Mark Hemstock to get us to stand out, and that we did. MTV Loved it and we beat everyone in the country. We shot & filmed the first episode and were really excited for what the future holds. This is a major opportunity because of the exposure & the chance for people to really get to know the people behind the music. Were real artists, with real problems & real drama. I think everyone's going to be happily surprised at the end result and how entertaining the show is. It gets really insane in some of the scenes were rocking out at, theres a bathroom scene where some dude's getting (oral sex) in the mens washroom and a cast member kicks open the door with the chic on her knees and they get blasted with a Super soaker water gun, it was priceless.

MM: Musically, what projects are forthcoming and whom specifically would you like to work with in the near future?

TD: Well were just finishing up an EP we were working on for TITO DEVILLE BAND called "Electro Rock" As for who'd I like...no LOVE to work with; WILL-I-AM, ANDRE 3000, and DAFT PUNK. However my philosophy is if your creative and TALENTED, I want to work with you too.

MM: What song or project would you say has been your most successful to date?

TD: Previously I was part of another group called D-CRU, we were signed to ELEKTRA RECORDS under WARNER in the U.S. and had the chance to travel & perform all over the world. It was a great experience and I wouldn't trade it for anything. I had never performed in front of more than 200 people, then suddenly we were thrown in front of a crowd of 50'000 at KISS Summer-jam New York. Talk about overwhelming. But it was the most amazing thing I had ever experienced. It was all major world class acts there such as NELLY, SHAGGY, BEYONCE, JESSICA SIMPSON, CHRISTINA AGUILERA & many more who had performed...and the funny thing was our song was #1 on the station at the time. From that day fourth I just never looked back. However as the story goes in the music business, ya just gotta keep on moving & progressing everyday.

MM: What would you say makes you unique or stand out more from the other cast members on Youth Electric?

TD: PASSION. Most people have their boundaries or limits to what they're willing to do make it....not me. I'm so extremely driven its crazy. Working shitty jobs...grinding out on the weekends or organizing events, this is my everyday hustle. My mind is constantly working at a million miles an hour thinking about ideas of ways to create opportunities, and thats just what I do... like a robot.

MM: Sounds great. Look forward to meeting up with you guys again next time when I'm in Vancouver and banging out some new tunes together -- best of luck!