and Capitol Records launch CAPITOLBROADCASTS
LOS ANGELES, Calif. (February
17, 1999) - Capitol Records and broadcast.com (Nasdaq: BCST) today launched
CapitolBroadcasts, a co-branded music channel at http://www.capitolbroadcasts.com.
on the broadcast.com Web site, showcases audio and video programming from
Capitol Records and its family of labels. Music fans can listen to
and watch their favorite Capitol artists and compilations, kicking off
with the soundtrack from Blast
From the Past. In addition
to full-length songs and videos from individual artists and soundtracks,
CapitolBroadcasts will host live events from premier Capitol artists, including
CD "Listening Parties"
and live cybercasts.
The agreement between Capitol
Records and broadcast.com also allows for Capitol Records to receive promotional
tie-ins with broadcast.com's 385 radio and 40 television affiliates, multicast
ISP partners and affiliated technology partners. Anyone with a multimedia
computer and an Internet connection can access CapitolBroadcasts using
their choice of the Windows Media Player or the RealPlayer. The audio and
video content will be enabled for full-screen broadband video and offered
in a variety of speeds for optimum listening and viewing.
"Capitol Records continues
to break new ground on the Internet by giving fans access to their favorite
artists on-demand, while building artist loyalty and ultimately selling
CDs," said Julie Smith, vice president of music at broadcast.com.
music fans an arena to listen to their favorite songs, watch videos and
discover new artists they might not be able to hear through traditional
radio and video outlets."
"Broadcast.com's daily audience
of over 800,000 visitors enables CapitolBroadcasts to give our developing
artists a forum to have their music discovered by a targeted audience of
in addition to giving our
higher-profile artists greater exposure," said Robin Bechtel, senior director
of new media at Capitol Records.
"We want to capitalize on
the power of the Internet's reach to allow a large number of consumers
to discover a wide variety of music on CapitolBroadcasts."
In conjunction with the launch
of their new Pentium III processor, Intel Corporation has signed on as
the first major sponsor of CapitolBroadcasts. Intel's advertising campaign
will be prominently displayed on CapitolBroadcasts, giving visitors a preview
the capabilities of the
Pentium III processor.
Broadcast.com (Nasdaq: BCST)
is the leading aggregator and broadcaster of streaming media programming
on the Web with the network infrastructure and expertise to deliver or
hundreds of live and on-demand
audio and video programs over the Internet or intranets to hundreds of
thousands of users. The broadcast.com Web sites offer a large and
comprehensive selection of programming, including sports, talk and music
radio, television, business events, full-length CDs, news, video, commentary
and full-length audiobooks, serving an average of over 800,000
unique users per day.
Broadcast.com broadcasts on the Internet 24 hours a day, seven days a week,
and its programming includes more than 385 radio stations and networks,
40 television stations and cable networks, and game broadcasts and other
programming for over 420 college and professional sports teams. Broadcast.com
also provides Internet and intranet broadcasting services to businesses
and other organizations, including turnkey production of live and archived
press conferences, earnings conference calls, investor conferences, trade
shows, stockholder meetings, product introductions, training sessions,
distance learning telecourses and media events. For more information
on broadcast.com and its live and on-demand programming, visit Http://www.broadcast.com/.
About Capitol Records
An early explorer of the
cyber frontier, Capitol Records New Media has been using new technology
to enhance the label's marketing
efforts and entertain music
fans on-line for over six years.
Called "one of the best music-related
sites to be found" by the Los Angeles Times, Hollywood and Vine earned
finalist status in the New Media Invision Awards for Best Music Site, Best
Promotion/Commercial Site, and Best On-Line design. Capitol was also the
first major label to offer a commercial digital download of a single, Duran
Duran's "Electric Barbarella."