World completes its first year, and set to launch sister site.
"It seems like it has been a
lot longer than a year", quips Rock n World founder Keavin Wiggins.
"The past year has been tremendous,
the fans have really come through for the site." Rock n World has
gained a large and loyal audience over the past year with absolutely no
advertising. "We had help from UBL, bands and music fans. Most of our traffic
comes from word of mouth and fan pages that link to us." Keavin continues,
" we set out to create a independent music site. Many fans were sick of
the corporate music sites, while many less known artist were ignored by
those sites, we put them in the spotlight."
"The idea of letting the
fans pick the artist featured on the site sort of evolved, I am not sure
when it happened, but in our first couple months on line we were receiving
hundreds of suggestions from fans on which bands they wanted featured.
It got to the point that all we were working on were those suggestions,
our list of bands went out the window."
"We are about 1% done with
the site. We have a back log of artist to add, and new areas we are working
on. It has been tough because I have had to fund the site with my American
Express Card. We make money from those banner ads that you see on the site.
Well our ad agency for the past year had only been able to fill part of
our inventory, our audience quickly out grew what they were able to come
up with as far as ads go. But we just launched a partnership with Bla-
Bla.com who sponsored us through the largest ad network in the world, Double
Click to fill our unsold ad inventory. Plus we have a new ad agency Transit
Gloria Media working on selling ads. Transit Gloria is cool because they
only work with music sites, so the ads they line up with be of interest
to our audience. I am in no means in this to get rich, I love music
and all I want at the end of the day is to have the resources to promote
great bands. Hopefully with these new ad networks in place, we can start
hiring new people and concentrate on building more content into the site,
instead of worrying about paying the bills. If we break even I will be
"As far as future plans for
the site go, we still have hundreds of artist to add, and we are expanding
our resource sections with videos, guitar tabs, and MP3's. It is a slow
process, because we have to prioritize what we are doing. The thought of
asking fans to volunteer to help has been suggested. Maybe we will go that
route until we can hire more staff. One thing is for sure, we have only
"Who knows what the future
holds for Rock n World? For now we are very happy with the response the
site has received from the public, and equally pleased with promoting some
great artist that are all together ignored on other sites. We are also
working on a brand new site that will complement Rock n World, I won't
let the cat out of the bag just yet, but I will say that the idea for the
new site came from feedback from fans.
"I want to thank all of those
who made the site possible, from UBL's help, to our staff, and the artist
who have allowed us to feature them, also a big thanks goes out to
Debbie Seagle who has contributed some great stuff to the site, but most
of all I want to thank our visitors for making Rock n World a success."