Brand New Sin – Brand New Sin
Label: Now Or Never Records
Rating: 
 

Tracks: Intro Broken Soul My World Desperate Times Desperate Means Sad Wings The Oath Missin You SPP Did You? Judgement Day Changes Shattered

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The best thing about this CD is you can put it on and forget that rap-metal ever happened. Brand New Sin are our Brand New Metal Heroes. They take some of the elements of Nu-metal but for the most part they keep it real with an older school metal formula like Soundgarden doing Sabbath, early C.O.C. or Down’s two phenomenal albums. 

You get riffs galore, intense guitar solos, killer power vocals and mind shattering rhythms. Brand New Sin are hard rock's new powerhouse, I can’t imagine many bands that would want to share the stage with these guys, because there are very few bands out at the moment that wouldn’t be blown clear off the stage after the crowd gets a whiff of Brand New Sin's explosive sound. 

If anything this CD give me faith that hard rock hasn’t been entirely taken over by wanna be rappers and mediocre musicians. Brand New Sin sets out to kick your ass from the first moment and I’ll be damned if you don’t come out with badly bruised body when the last note sounds. If you love incendiary guitar leads mixed with gravely vocals and fist pounding rhythms from a band that actually knows how to play their instruments then you gotta pick up a copy of this CD. It will cause serious damage to your ears and warp your fragile little mind. Plus you can play tricks on your friends by swapping it out for their Linkin Park CD’s when they aren’t looking and let them now what hard rock is REALLY all about! 

You may not get many albums like this from major labels in this day and age but you can thank the rock gods for indie labels like Now Or Never Records , who are helping to keep hard rock alive and vibrant with releases like this. The good news is Brand New Sin are here to help save 2002 from totally sucking musically. The bad news is you won’t find them on Ozzfest where they rightly belong, if anyone can give a Down a run for their money on the second stage this summer it’s Brand New Sin. That’s ok because you can catch them up close and personal on the road during the summer of 2002 with Fu Manchu and Speedealer. 
 

"This record will make you want to play air guitar in front of the mirror again, like Appetite For Destruction," according to guitarist Ken Dunham.That's quite a ballsy statement for a new band to make, but Brand New Sin's devil/may/care attitude is as confident and refreshing as the dirty, blues-infused hard rock they make. When a band follows in the tradition of legends like Iron Maiden, Lynyrd Skynyrd and Black Sabbath and powers its rock with three guitarists it ends up sounding like Motorhead after a fist fight with Down and Corrosion Of Conformity. Hailing from Syracuse, once considered the straight edge, hardcore capitol of the world, Brand New Sin features former members of the critically acclaimed metalcore band Godbelow. Thanks to its masculine riffs and brawny vocals, Brand New Sin could easily redefine Syracuse as a town that produces solid, blue-collar rock bands, as opposed to manufacturing samey moshcore. Brand New Sin, named after what the band describes as the "birth of something bad and the epitome of gluttony," formed when Godbelow wanted to go in a new direction. Since Godbelow embodied a specific type of reputation, the band decided to change their name in accordance with their new sound. BNS now resembles a mesmerizing amalgam of sludgy, dirt-under-the-fingernails, calloused skin rock and down home, southern style blues. These fine young gentlemen knew they wanted to play a bourbon-soaked blend of rock-n-roll and started composing those types of songs. Unfortunately, they lacked the key ingredient: the right singer. Enter Joe Altier, a friend of a friend, a burly man with the deep, husky voice; one that is clear and doesn't require you to sit down with a lyric sheet in order to decipher his barks. BNS invited him to sing on "Broken Soul" and the rest, as they say, is history. Brand New Sin, and their hulking self-titled, Now Or Never Records debut, is one of those rare rock records that is erected through talent, skill, passion and an iron clad work ethic. Brand New Sin was produced by local knobsman Pete Walker at Village Recorders in Liverpool, New York. The album boasts such raw fury that will propel BNS to the status of "the next big thang in rock." The mighty "S.P.P" and the soul purging "My World" could put hair on the chest of even the hottest supermodel on the planet. "Brand New Sin is unyielding rock-n-roll power and timelessness," says Altier, "You can pick this record up twenty years from now and it will still feel as fresh and relevant as it does today." Indeed, Brand New Sin could ultimately join the ranks of classic bands like Led Zeppelin. Guitarist Kris Wiechmann adds, "Our album is like the first drink an alcoholic takes after walking out of rehab; it feels f***ing great." While you let your hair down when listening, Brand New Sin isn't hedonistic, mindless rock 'n roll. It feels down, dirty, and sweaty, but it's backed up by thoughtful lyrical content. Slider and Altier share lyrical duties and Altier says the lyrics deal with "struggles with oneself. They're very personal, but vague enough to where they can be adapted by anyone. Make 'em your own." When speaking about the music, Weichmann says, "We have moshy, fast parts and a lot of people are fooled by that. However, we can also write a song that will make you cry." Continuing on that line of thought, Slider finishes, "We weren't pigeonholed into writing full out ballistic music. I can write acoustic songs as well." For a more concrete example of BNS's songwriting complexities, check out the beautifully understated album track, "Missin You." Brand New Sin will dominate the world afterwards through non-stop touring, systematically capturing the filthy hearts of every rock hound on international soil. The 1% of the population that might accidentally sleep on this record, Dunham has the answer, "this band is unlimited music and won't be overlooked."

Brand New Sin: no boundaries, no limits, and nowhere to go but up.

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