Straight
out of Detroit Rock City, here comes the one and only Pimp of the Nation,
the Bullgod his ownself, the man known and loved as Kid Rock...
Grand
Royal has hailed the Kid for his "Rage Against The Machine-style hard rap
with mad, melodic, Alice In Chains-inspired choruses," and his hedonistic,
wildly eclectic tunes have been featured on MTV's Beach House, ESPN's
X-Games and even ABC's Wide World Of Sports. Now, on his Lava/Atlantic/Top
Dog debut, "DEVIL WITHOUT A CAUSE," Kid Rock unleashes the
full-on motherlode: a rambunctious cocktail shaker of blue-eyed hip hop,
freestyle rap, spaced-out funk, psychedelic rock, jazz, blues and everything
else under the sun up to and including the proverbial kitchen sink.
Bolstered
by the hard rhythms and guitar slam of his Twisted Brown Trucker band,
Kid Rock kicks his lascivious and loquacious lyrical jams over an innovative
blend of classic-styled breakbeats and liquored-up Lynyrd Skynyrd rock
'n' roll. Off-the-hook tracks like the groovy "I Got One For Ya'" and the
country-fried "Cowboy" or power stomps like "Somebody's Gotta Feel This"
(originally found on Atlantic's "ROAD RASH 3D: THE ALBUM") and "I Am The
Bullgod" show Kid Rock to be walking the streets ahead of the pack, looking
back over his shoulder at the cutting edge of today's hip hop and hard
rock sounds.
"We
got such a diverse record," Kid Rock beams under his wide-brimmed fedora.
"I'm kicking old school rap songs and then I do a metal thing. People are
going to have a hard time with it: 'What the fuck's he doing? He's all
over the place!'"
The
man who would be Kid Rock grew up Bob Ritchie in the small town of Romeo,
Michigan, a predominantly-white Detroit 'burb, where he absorbed the rock
'n' roll that sprang forth from the FM radio as well as the bad-ass beats
emerging from the urban underground. Inspired by the energy of hip hop
pioneers like Run DMC and Whodini, the Kid began hanging out in the projects
of nearby Mt. Clemens. He was a member of a local breakdancing crew - The
Furious Funkers (!) - and first put the wheels of steel in motion while
still in high school. Grabbing thunder across the largely-black local talent
show scene, Bob earned himself his moniker spinning at subterranean basement
parties: Watch that white kid rock!
"I
went to every fucking rap show from '84 on," the Kid reminisces. "I still
have all my ticket stubs. I've been supporting this shit from day one.
I've been true to this game, given my heart and soul and shining like a
diamond getting passed as coal.
"It's
total rock and roll," he goes on, explaining why hip hop struck such a
chord in a self-proclaimed redneck. "Chicks and limos and money and hanging
out and fuck you, I don't want to go to school. That's what kids want to
hear. It's what you want to hear when you're 15. It's the attitude."
In
1988, he laid down his first batch of demos, recordings which earned him
an opening performance spot with Boogie Down Productions. That gig brought
Kid to the attention of Jive Records, who signed him immediately. 1990
saw the release of the Kid Rock debut album, "GRITS SANDWICHES FOR BREAKFAST,"
produced by Kid Rock with Too $hort and D-Nice, and featuring a flat-topped,
40-guzzlin' cartoon Kid on the cover.
The
record included what would be the first of many Kid Rock ditties about
the joys of oral love, "Yodeling In The Valley." That track led to the
largest-ever government fine to be leveled at a college radio station,
when the FCC decided that the State University of New York at Cortland's
WSUC-FM owed them $23,750 for airing "obscene, indecent, or profane language
by means of radio communication." Though the base fine would normally be
$12,000, the FCC adjusted the figure, stating that "the egregious nature
of the material exacerbates the violation." Fortunately, after being on
the butt end of mucho bad press (and the losing end of a New Music Seminar
debate with Kid himself), the FCC eventually dropped the fine altogether.
"It's
not even that foul," Kid points out. "Y'know, 'Watch a girl get frisky
and then wash it down with a shot of whisky.' But someone didn't appreciate
that."
Further
street cred came when he found himself the opener on a 20-city U.S. tour
with hip hop luminaries Ice Cube and Too $hort. Kid Rock eventually moved
east to NYC - Crooklyn, to be exact - and in 1993 laid down his sophomore
salvo, "THE POLYFUZE METHOD," which included yet another dirty anthem,
the Howard Stern-samplin' "Balls In Your Mouth." The album nevertheless
displayed Kid Rock's growing musicality, with country-inspired raps banging
head-on with rock balladry as well as unexpected samples such as the Doors'
"Soul Kitchen"... five years before Smash Mouth followed suit on their
hit "Walking On The Sun"! In addition, the album even included the surprisingly
mature and poignant "My Oedipus Complex," the Kid's straight-faced rap
about his estranged dad. The Village Voice hailed "THE POLYFUZE METHOD"
for "joining rap and metal with love for both and reverence for neither,"
noting that Kid was "a born rapper, effortless and thrilling."
"I'm
a cocky piece of shit," he agrees. "But I can back it all up. I'll fucking
pick up a guitar, I'll go grab the turntables, I'll sing, I'll rap, I'll
fucking do a back flip off the stage!"
The
hot rock-and-heavy metal "FIRE IT UP" EP followed, but was barely issued
by the Kid's baffled label. He returned to Detroit where he began to focus
his energies towards his own Top Dog indie label. In '96, Top Dog gave
the world "EARLY MORNIN' STONED PIMP," a hardboiled collection of G-funk
filtered through Kid Rock's distinctly Midwestern whiteboy worldview, featuring
Black Crowes' keyboardist Eddie Harsch and the sultry vocals of Sub Pop
soul diva, Thornetta Davis. The Kid's entrepreneurial skills have proven
to be as deft as his musical gifts as Top Dog has become quite the money-maker,
as has his red velvet-walled studio, Temple of the Dog.
"I
took an $8,500 loan and flipped it into one hundred and twenty grand in
eight months," he crows. "Now I got the bank calling me every day, 'Would
you like to invest some of your money?' I bought my own house. I bought
a car. I got full custody of my kid. I'm doing real fine. Nothing I could
retire on, but you know, I got a nice house - fucking paid cash for it
- and I had fun. But now, you know, I want some Elvis Presley shit. I want
some fucking Rollses and some mansions."
Now,
at long last, comes "DEVIL WITHOUT A CAUSE." Here Kid Rock and Co. tear
the roof off the sucka with a bounty of B-boy boogie and streetwise throwdowns,
liberally injected with a dose of the ol' metallic K.O. The headbangin'
opener "BAWITDABA" take a classic old school crowd chant and doses it with
axe riff that screams raw power, while "F-ck Off" sees Kid Rock dropping
lyrics with his pal, Eminem, a white rapper from Detroit who recently signed
to Dr. Dre's Aftermath label.
"He
grew up listening to my shit," Kid beams like a proud papa. "In a few years,
Detroit's going to be the white rap capital of the world. Already is."
In
addition to Eminem, the record sees guest appearances from a number of
the Kid's Motor City homies, including bluesman Robert Bradley. And like
the previous Kid Rock-ers, "DEVIL WITHOUT A CAUSE" also incorporates an
allotment of unlikely samples, ranging from Fleetwood Mac's "Second Hand
News" (on "Wasting Time") to the Politicians' 70's hit, "Free Your Mind"
(on "Welcome 2 The Party").
"The
sampler, to me, is an instrument," explains the Kid. "It's like a guitar.
That's how I look at it when I go in and make the music. My sampler is
my instrument. Sure, I can go grab a Diana Ross record, fuckin' loop it
up myself, and it's going to be a hit. All I got to do is talk some shit
over it. Which isn't easy, but a lot of people do that. But take that Diana
Ross song, and put it together with an Ike Turner song and then throw original
guitar over it and some beats behind it, and out comes a new thing."
Though
he's happy to kick out the jams with just his raps and his decks, Kid Rock
has himself a big-ass rock 'n' roll combo and he knows how to use it. On
tracks like "I Got One For Ya" or the title cut, Twisted Brown Trucker
burn down the joint while the Kid fiddles with his 808.
"You
know Bob Seger and the Silver Bullet Band?," the Kid explains. "We're Kid
Rock and Twisted Brown Trucker. I want a band and I don't want it to be
just hired musicians to go out on the road. I want to put faces to them
so, like, the kids who play guitar can say, 'I want to be like Jason Krause
of Twisted Brown Trucker. That motherfucker's sweet!'"
TBT's
live-in-concert cosmic slop has made the Kid a major act in his home territory,
selling out Midwestern venues of varying size, including the 2,200-capacity
State Theater in Detroit. The band's amalgamation of two-guitars-decks-and-drums
rock with pounding beats, keyboard virtuosity, explosions, midgets, strippers,
pimp suits and the indomitable Kid in the spotlight can hardly be contained
on any stage, inspiring equivalent madness in the booty-shakin' throngs.
"Fuck
playing New York City and L.A., man," the Kid says of bringing TBT on the
road. "They can fucking have those places to themselves. I want to go to
Iowa, I want to go to Indiana. Because those kids are ready, man. They
want to party. They're not overexposed, y'know. They're not on the inside."
Perhaps
the most striking thing about "DEVIL WITHOUT A CAUSE" is the Kid's almost-effortless
way with blending sounds and styles, a habit he picked up in his youth
and refuses to give up. His ingenious cut-and-paste studio techniques seamlessly
merge hip hop production to a rock foundation, all done in the most immediate
of fashions. Upon realizing his deadline - and a number of angry record
execs - loomed near, Kid wrote and recorded the bulk of "DEVIL WITHOUT
A CLUE," in a little over a week. For example, on the "Free Bird"-ian ballad,
"Only God Knows Why" (conceived while Kid cooled his heels in a Mt. Clemens
drunk tank after the excessive celebration which followed the signing of
his Atlantic contract), the Kid wrote, produced and played every track
in a remarkable three hour period! Here's the point: in the freewheeling
sonic world of Kid Rock, absolutely anything is possible...
"I'm
a party ass motherfucker," Kid Rock says, "I can pick up a guitar and play
a Hank Williams song, then I'll pick up the turntables and rock a basement
apart. I can get on the drums and bust beats. And I can put it all together
in a studio. You know my motto, man: If it looks good, you'll see it. If
it sounds good, you'll hear it. If it's marketed right, you'll buy it.
But if it's real, you feel it.
"I
think it's good timing for once," he declares. "Every time I've come out
I've had to deal with so much bullshit, Vanilla Ice or Marky Mark or whatever.
It's just like, this is what I do. I grew up listening to Johnny Cash and
Skynryd and all that, but at the same time I had this love for rap and
the turntables. There's a lot of kids like me."
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